Privacy

Privacy Policy

Last updated: October 28, 2026

Dapper Fellas Barbershop ("we", "us") respects your privacy. This page explains what information we collect when you book, visit, or use the AI Try-On feature, how we use it, and your rights over it. Plain English. No legal acrobatics.

What we collect

• Booking data. Name, phone, email, service requested, preferred barber, appointment time. Collected when you book through our scheduling partner Altegio.
• AI Try-On data. The selfie you upload, generated previews, selected style, an anonymous device identifier, and, only when you voluntarily save a result for the shop, your phone number. See the AI Disclosure for full handling details.
• Newsletter signups. Email address you submit to The Dispatch. Stored by our form processor (Formspark) for delivery only.
• Contact submissions. Anything you send via email or phone.
• Basic analytics. Page visits, referrer, screen size, country, Try-On actions, access channel, limits, and errors. Try-On analytics use opaque identifiers and do not include raw phone numbers or photos.

How we use it

• To confirm and remember your appointments.
• To process your AI Try-On preview, return it to your screen, prevent abuse, and retrieve a voluntarily saved result for your shop visit.
• To send you The Dispatch (quarterly), only if you opt in.
• To improve the site and the chair experience.
• To comply with the law if and when we're required to.

We do not sell your personal information. We do not share it with advertisers. We do not build a profile of you.

Who else handles your data

To run the shop and the website we use trusted third-party processors. Each one only sees the data it needs:

• Altegio — booking and scheduling. Sees your name, phone, appointment details.
• GRSAI and fal.ai – AI Try-On image processing providers. The configured provider sees the selfie and style instructions needed to generate the preview. See the AI Disclosure.
• Twilio — phone calls and SMS confirmations. Sees your number and the message body.
• Google Workspace — email correspondence (dapperfellas@yahoo.com is also active for inbound).
• Cloudflare – site delivery and security. Sees IP and basic request metadata.
• PostHog – product analytics. Receives Try-On event names, channel, shop, and opaque identifiers, but not raw phone numbers or photos.
• Google Ads – ad measurement only. When a booking comes from a Google ad click, Google receives the ad click identifier, the booking time and value, and, if you gave one, a one-way hash of your email address, so the ad can be credited. For bookings made by phone through our AI receptionist, a one-way hashed (SHA-256) version of the caller’s phone number may also be shared with Google Ads to measure advertising results. No raw phone number is shared, and it is not used for marketing texts. For website and online bookings, your phone number is not sent.
• Formspark — Dispatch newsletter signup form. Sees the email you submit.

Text messages (SMS)

We send two different kinds of texts. Each has its own opt-in, and neither is sent to a number that did not ask for it.

• 1. Walk-in queue alerts (tablet at the front desk). After you enter your number to join the walk-in line, you tick the box that reads "I agree to receive Dapper Fellas walk-in queue text alerts." The box starts unchecked. We then text you about that visit only: a join or appointment check-in confirmation, a heads-up when your chair is nearly free, the "your chair is ready" alert, or a no-show status update. Up to four messages per opted-in visit. These are service messages, not marketing. See exactly what the tablet shows at How our text messages work.
• 2. Offers by text (marketing, opt-in on this website). Only if you sign up yourself on dapperfellasbarbershop.com/texts by entering your mobile number and ticking the unchecked box that reads "I agree to receive recurring marketing text messages (offers, openings, reminders to rebook) from Dapper Fellas Barbershop at the number provided. Consent is not a condition of any purchase." We then send offers, openings in the chair, and reminders to rebook, up to 4 messages per month. In the future the same opt-in may also be offered on the front-desk tablet, with the same wording. We never add a number that did not agree, and we never use a number given for booking or for the queue to send marketing.
• What we keep. When you sign up on the website we store your mobile number, your name if you gave one, the date and time, the page you signed up on, your IP address and browser type, and the exact consent wording you saw. That record is our proof that you agreed, and we keep it for as long as the number is subscribed and for four years after, as carriers require.
• How often. Marketing: up to 4 messages per month. Queue alerts: up to four per opted-in visit. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.
• How you stop. Reply STOP to any message and we stop immediately, no questions. Reply HELP for help, or call (818) 392-5771 or email dapperfellas@yahoo.com. Stopping one program does not stop the other unless you ask.
• Consent is not a condition of purchase. You can book, buy, and wait in line without agreeing to any text.
• Your consent stays here. No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. We do not sell, rent, or transfer your mobile phone number, your SMS opt-in data, or your messaging consent to anyone. Text messaging originator opt-in data and consent will not be shared with any third parties, excluding our messaging provider (Twilio), who handles delivery on our behalf and nothing more.

Cookies and tracking

The site uses functional cookies for preferences and a signed Try-On device identifier, plus Google Analytics and PostHog product analytics. If you arrive from a Google ad, Google Ads sets a conversion-measurement cookie so we can count whether the ad led to a booking or a call; we do not use it to show you ads elsewhere. We do not send raw Try-On photos or phone numbers to analytics providers. The booking and maps interfaces are provided by their respective third parties.

Your rights

You can:

• Ask what we have on you. We'll tell you within 30 days.
• Ask us to correct or delete it.
• Withdraw consent for newsletter or marketing at any time (one-click unsubscribe).
• If you're a California resident, you have additional rights under the CCPA — same process: email us.
• If you're in the EEA / UK, you have additional rights under GDPR — same process: email us.

Contact: dapperfellas@yahoo.com · (818) 392-5771.

Children

The site is designed for adult booking. For guests under 12, a parent or guardian books on their behalf. We don't knowingly collect personal information directly from children under 13.

Retention

Booking history: kept for as long as you remain an active client plus three years. Original Try-On photos and unselected previews: deleted from our Mirror database within 24 hours. A result voluntarily saved with a phone number: kept for up to 180 days or deleted sooner on request. Privacy-safe Try-On analytics: kept for up to 36 months. Newsletter email: kept until you unsubscribe. Our access-controlled local database backups are rotated after 14 days, so a deletion may remain in a backup until that backup expires.

Changes to this policy

If we change anything material, we'll update the "Last updated" date at the top and, where required, notify you. The version that applies to your visit is the one published when you visited.

Governing law

This policy is governed by the laws of the State of California. Any dispute is resolved in the courts of Los Angeles County, unless mandatory consumer-protection law gives you a different right.